Year: 2025
Type: article
Abstract: Cause-Related Marketing (CRM) has developed as a commanding practice in marketing that links business with charitable causes right through the intention of stimulating consumer purchasing decisions. Studying consumer favourites and characteristics that stimulus CRM decisions on consumer buying is the aim of this study. By identifying the connection between CRM and customer purchasing decisions, businesses may use this tactic more effectively to lift sales, and sustenance social and environmental anxieties. This research highpoints the practicality of CRM as a remarkable tool for businesses to segregate themselves and make an optimistic impact on society through consumer-focused socially cognizant pronouncements.
Authors: R Remya, A. Dharmaraj
Institution: Karpagam Academy of Higher Education
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409192913