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Product Packaging-A Study On The Influence Of Consumption Pattern

Year: 2025

Type: article

Abstract: Product packaging plays a crucial role in influencing consumer behavior and consumption patterns. This study examines the various elements of packaging that impact consumer purchasing decisions, such as color, design, labeling, and material. The research explores how packaging attributes contribute to product perception, brand recognition, and consumer loyalty. The findings indicate that packaging significantly affects consumer choices and can serve as a strategic marketing tool for businesses.

Source: International Journal For Multidisciplinary Research

DOI: 10.36948/ijfmr.2025.v07i02.40709

Author: Yash Raj

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4409194970

FWCI:

Cites: 8

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Related to: 10