Year: 2025
Type: article
Study design: Observational Study
Abstract: Sustainability has become a key factor influencing consumer preferences and purchasing decisions. This study examines consumer attitudes toward sustainable products, identifying key drivers that influence their choices. The research explores awareness levels, perceived benefits, and barriers to adopting eco-friendly alternatives. Using a combination of surveys and secondary data analysis, the study evaluates how demographics, pricing, and brand perception impact consumer decisions. The findings provide insights for businesses aiming to align their marketing and product strategies with sustainability trends, contributing to both environmental conservation and competitive advantage.
Authors: Sambit Choudhury, Arijit Santra, Arindam Karar, Nirmalya Koner
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409195014