Year: 2025
Type: article
Abstract: In the digital economy era, high-end brands and fast fashion may cause environmental pollution. This article first elaborates on the relevant definitions and significance of sustainable development, then analyzes the rapid development trends of high-end brands and fast fashion, and finally concludes that there is no significant connection between sustainability and profitability or commercial success, consumers are increasingly aware of unethical companies, and consumers should purchase sustainably manufactured clothing.
Author: Xinyue Zheng
Institution: University of Manchester
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409206336