Work

The Application and Research of Emotional Marketing in Brand Advertising : Taking Must Arrive Tomorrow of Meituan as an example

Year: 2025

Type: article

Abstract: As a marketing strategy that can deeply touch consumers' emotions, emotional marketing has been widely adopted in brand advertising. Taking advertisement Must Arrive Tomorrow of Meituan as an example, this paper explores the application of emotional marketing in brand advertising. By analyzing its content strategy and effect, this paper summarizes the core elements of emotional marketing and its value in shaping brand image, which is of great reference significance for the creative design and propagation strategy of brand advertising.

Source: Advances in Economics and Management Research

DOI: 10.56028/aemr.13.1.7.2025

Author: Yujia Chen

Institution: Zhejiang Gongshang University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4409206369

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