Year: 2025
Type: article
Abstract: Brand equity is essential for influencing customer attitudes and propelling company expansion. Increased consumer loyalty, a competitive edge, and easier market expansion are all made possible by a great brand. This study examines the ways in which brand equity can be used as a strategic instrument for market expansion by examining its constituent elements: perceived quality, brand loyalty, brand awareness, and associations. The study looks at the ways in which these elements affect consumer choices and a business's capacity to enter new markets. In order to determine the impact that brand equity plays in bringing in new clients, maintaining market share, and growing business operations, this study combines primary and secondary data collection. The efficacy of branding tactics employed by businessesto build a strong market presence is also assessed by the study. The results of this study will assist companies in understanding how to use brand equity to boost consumer engagement and spur growth. Businesses can enhance their market positioning, boost profitability, and succeed in the long run by incorporating brand equity into their marketing plans. Keywords: Brand Equity, Market Expansion, Aavin Products, Consumer Perception, Brand Awareness, Brand Loyalty, Perceived Quality, Competitive Advantage, Marketing Strategies, Consumer Engagement.
DOI: 10.55041/ijsrem43903
Authors: Gurupriya S, Dr.R. Joyce
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4409208794