Work

Consumer Buying Behavior Towards Fast Fashion: a Study on H&m With Special Reference to Coimbatore

Year: 2025

Type: article

Study design: Observational Study

Source: International Scientific Journal of Engineering and Management

DOI: 10.55041/isjem02695

Authors: Dr. S. S . RAMYA, Mr .SUJITH.S

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4409210725

FWCI:

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