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Does Satisfaction Affect Viral Marketing Engagement: Evidence From Muslim Students Perceived Value?

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Southwest Jiaotong University

DOI: 10.35741/issn.0258-2724.60.2.1

Authors: Hardiansyah Hardiansyah, Eky Aprila Susan Maulana, Mardati Riza Putri Fatimah

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W4409216474

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