Work

Consumer Perception Towards Greenwashing in Fmcg Products and Its Impact on Sustainable Purchasing Decisions in Coimbatore

Year: 2025

Type: article

Study design: Observational Study

Source: International Scientific Journal of Engineering and Management

DOI: 10.55041/isjem02685

Authors: Dr. S. Jeyalakshmi, S. DEVAKI, V.S. JAI SHRI

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4409235474

FWCI:

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