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A Study on the Differences and Interrelationships of Brand Activism Characteristics, Brand Attitude, and Brand Image According to the Strategic Context of Companies

Year: 2025

Type: article

Source: Journal of Korea Research Association of International Commerce

DOI: 10.29331/jkraic.2025.2.25.1.227

Authors: Gwijeong Park, Wonjong Kim

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409239588

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