Work

Bridging Design and Product Perspectives: The role of the customer economics matrix

Year: 2025

Type: article

Source: Touchpoint

DOI: 10.30819/touchpoint.16-1.15

Author: Sara Edwards

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409246624

FWCI:

Cites:

Cited by:

Related to: 10