Work

Failures and Wins of Service Design in Large Product Organisations

Year: 2025

Type: article

Source: Touchpoint

DOI: 10.30819/touchpoint.16-1.16

Authors: Anna Kholina, Paula Laitinen, Jan Schneider

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409246702

FWCI:

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Related to: 10