Work

Mirror, mirror on the wall, who is the most convincing of them all? A systematic literature review on packaging

Year: 2025

Type: review

Study design: Systematic Review

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2025.115355

Authors: Ulun Akturan, Deniz Kuter, B. Selin Gökkut

Institution: Galatasaray University

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409251129

FWCI: 0.99

Cites: 135

Cited by: 6

Related to: 10