Work

Psychological and Behavioural Impact of Celebrity Endorsements on Consumers Aged 65+ for Electronic Goods (Smartphones)

Year: 2025

Type: article

Source: Sanshodhan

DOI: 10.53957/sanshodhan/2025/v14i1/173220

Authors: Smita Gaikwad, Anand A Muley

Institution: Rashtrasant Tukadoji Maharaj Nagpur University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409270288

FWCI:

Cites: 13

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Related to: 10