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Methodological Principles for Ensuring Marketing Management of a Company

Year: 2025

Type: conference-paper

Abstract: International Scientific Conference Economic Transformation in the Context of Global Challenges: Current Issues : Conference Proceedings (February 7-8, 2025. Klaipeda, Lithuania). Riga, Latvia : Baltija Publishing, 232 pages.

DOI: 10.30525/978-9934-26-529-7-53

Author: Iryna Khmarska

Institution: Admiral Makarov National University of Shipbuilding

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: gold

OpenAlex ID: W4409274104

FWCI:

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