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Predicting Customer Churn in Retail Banking using Supervised Machine Learning Algorithms

Year: 2025

Type: article

Source: International Journal of Business Information Systems

DOI: 10.1504/ijbis.2025.10070465

Authors: Emmanuel C. Ogu, Stanley C. Okafor

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409282460

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