Work

Terminological aspects of marketing communications and evaluation of their effectiveness and efficiency

Year: 2025

Type: article

DOI: 10.33920/vne-3-2502-05

Authors: M. A. Nikolaeva, K. E. Markaryan

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409282762

FWCI:

Cites: 1

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Related to: 10