Work

The impact of content marketing on consumer purchase intention on TikTok

Year: 2025

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-09-2024-1259

Author: Yaxin Wei

Institution: Cangzhou Normal University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409307019

FWCI: 18.2

Cites: 37

Cited by: 10

Related to: 10