Work

The mediating role of attitude towards green products on the relationship between green advertising and positive word of mouth

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Economics Entrepreneurship and Law

DOI: 10.18334/epp.15.3.122834

Authors: A. Dahhan, I.A. Arenkov

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4409310400

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Related to: 10