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How is viral marketing research evolving Exploring the current research trends and the future research agenda

Year: 2025

Type: article

Source: International Journal of Electronic Marketing and Retailing

DOI: 10.1504/ijemr.2025.10070551

Authors: Divyaneet Kaur, Shiksha Kushwah

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409347641

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