Work

Visual contrast to reduce crowding and increase shopping intentions in product displays

Year: 2025

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-06-2024-6966

Authors: Zhihao Yu, Mark Bender, Timothy B. Heath

Institutions: University of Nebraska at Omaha, University of Tampa, University of South Florida

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409362924

FWCI: 1.809

Cites: 84

Cited by: 1

Related to: 10