Work

Single vs multiple collaborations in influencer-driven information dissemination: an evolutionary game model approach

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-09-2024-1256

Authors: Junjie Lv, Chaoyue Gong, Ziyi Wang, Yuanzhuo Wang

Institutions: Beijing Technology and Business University, Chinese Academy of Sciences, Institute of Computing Technology

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409368338

FWCI: 1.778

Cites: 52

Cited by: 1

Related to: 10