Work

Unlocking the path to green customer citizenship behaviour: interplay of values, attitude, and green brand equity

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-12-2023-6456

Authors: Vibhava Srivastava, Niva Bhandari

Institution: Management Development Institute

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409376408

FWCI: 7.238

Cites: 90

Cited by: 4

Related to: 10