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A Study on Social Media Marketing and Impact on Consumer Behaviour with Reference to Coimbatore City

Year: 2025

Type: article

Abstract: The main idea of the study on social media marketing and impact on consumer behaviour is to, rationalize the importance of the people awareness towards the product and product description. Whether it meets the original product like the advertisement posted on the social media. It creates the vast knowledge about the decision making , product specification is filling the gap between the social media blogs and the product at consumption . The study is based on the behaviour of the consumer after purchasing the product by seeing the advertisement on the social media. It creates an opportunitie in finding the market for the new innovative product and the sustainability at the long run KEY WORDS: Social media, perception, sustainability ,decision making

Source: INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT

DOI: 10.55041/ijsrem44172

Authors: Dr. K.Vanitha, Ms .R.Aasmitha

Institution: Sri Ramakrishna College of Arts and Science

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: bronze

OpenAlex ID: W4409380289

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