Work

Impact of Digitalised Social Media Marketing on Consumer Purchasing Behavior among Millennials in Business Markets

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Research and Innovation in Social Science

DOI: 10.47772/ijriss.2025.90300254

Authors: Tairat Abiola Titiloye, Rahmat Lasisi, Simbiat Yinusa, Ademola Lawal, Simbiat Yinusa, Success Afolabi, Summayah Layole

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409380867

FWCI: 1.806

Cites:

Cited by: 1

Related to: 10