Work

Navigating the shift in brand loyalty: the impact of social media influencers

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Intelligent Enterprise

DOI: 10.1504/ijie.2025.145652

Authors: M. Sivakoti Reddy, Sangeeta Malhotra, Laxmi Srinivas Samayamantri, Sangeeta Singhal, Sanjeev Kumar Saxena, Niharika Singh

Institutions: Vignan's Foundation for Science, Technology & Research, Nu Skin (United States), Assam University, GLA University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409382323

FWCI: 3.688

Cites:

Cited by: 2

Related to: 10