Work

Digital era: the effect of electronic word of mouth, online communities, and online advertising on brand image and loyalty

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Intelligent Enterprise

DOI: 10.1504/ijie.2025.145655

Authors: M. Deepa, Moli Ghosh, R. Jeya Rani, D. Joel Jebadurai, Bandit Aroman

Institutions: Sathyabama Institute of Science and Technology, St. Joseph’s College of Engineering, Krirk University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409382373

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