The influence of epidemic risk perception on impulse buying behavior and its internal mechanism
Year: 2025
Type: article
Authors: Ying Li, Xiaoyun Guo, Jingyu Chen, Yue Wang
Institution: Zhengzhou University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
Award: G8634131963
OpenAlex ID: W4409390786
