Work

Enhancing Credibility in Programmatic Advertising: A Conceptual Model of Transparency, Optimality, and Safety Surveillance

Year: 2025

Type: article

Source: Journalism & Mass Communication Quarterly

DOI: 10.1177/10776990251328625

Author: Dae-Yun Park

Institution: Kookmin University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409391824

FWCI: 8.981

Cites: 75

Cited by: 5

Related to: 10