Year: 2025
Type: article
Abstract: The increasing global emphasis on environmental sustainability has pushed businesses to rethink their operations and strategies. With growing concerns over climate change, resource depletion, and environmental degradation, businesses are called to adopt practices that not only foster growth but also contribute to long-term ecological balance. This research explores how businesses are integrating sustainability into their strategies through eco-friendly initiatives, innovative technologies, and compliance with environmental regulations. By analyzing the effectiveness of these adaptations, the study seeks to understand how businesses can maintain growth and competitiveness while assuming environmental responsibility.
Authors: Mohammad Faraz, Gagan Sodhi
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409394682