Year: 2025
Type: article
Abstract: The article is devoted to the study of the features of cross-cultural leadership and the specifics of managing remote multicultural teams in international business in the context of digital transformation.The purpose of the study is to theoretically substantiate and empirically comprehend the mechanisms of effective leadership in a multicultural environment, focused on the effective management of remote teams in the context of globalization and digitalization of business processes.The research used general scientific methods of cognition: analysis, synthesis, induction, deduction, comparison, generalization, systematization and modeling.The results of the study show that management practices are undergoing transformation under the influence of digital technologies: the importance of multichannel, asynchronous and remote communication is growing, which ensures flexibility and efficiency of team interaction.At the same time, such processes are accompanied by a number of challenges: digital inequality, the risk of employee alienation, information overload, and the need for new leadership models.Modern leaders, accordingly, must have digital skills, the ability to manage in the virtual space, and create an inclusive and supportive environment for teams working remotely.It is concluded that cross-cultural leadership is a key tool for effective management in a culturally diverse environment.It is shown that it is based on the ability to adapt management styles in accordance with the socio-cultural context, ensuring that employee expectations and leadership behavior are consistent.The main characteristics of such leadership are investigated: cultural sensitivity, inclusiveness, flexibility, focus on mutual respect and transparent communication.It is emphasized that effective leadership combines universal qualities (charisma, inspiration, support) with the variability of behavioral strategies, depending on cultural characteristics.The practical significance of the study is to formulate recommendations for managers of international companies on the effective № 1(1) 2024 479 management of remote multicultural teams, taking into account the digital and cultural contexts.
Source: Успіхи і досягнення у науці
Author: Anna Makhmudova
Institution: Saint-Gobain (United States)
Language: Ukrainian
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4409399996