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Strategi Komunikasi Pemasaran Digital Pinjam Wifi Global Melalui Pemanfaatan Media Sosial Instagram untuk Membentuk Minat Konsumen

Year: 2025

Type: article

Abstract: This study aims to analyze Pinjam Wifi's marketing communication strategy through Instagram using the AISAS (Attention, Interest, Search, Action, Share) model. Qualitative methods and case studies, data were collected through interviews, observations, and internal company documents. The results of the study indicate that Pinjam Wifi carries out the AISAS stages with strategies such as paid advertising (attention), promo and discount campaigns (interest), use of hashtags (search), creation of various types of content to form engagement (action), and customer reviews shared on Instagram (share). In addition, the push & pull marketing strategy is implemented through paid advertising, retail distribution, and business content. This strategy has succeeded in forming product sales and Pinjam Wifi's Instagram engagement rate.

Source: EKONOMIS Journal of Economics and Business

DOI: 10.33087/ekonomis.v9i1.2432

Authors: Agung Susanto, Irmulansati Tomohardjo, Heri Budianto

Institution: Mercu Buana University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4409402957

FWCI:

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