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Pemasaran Hijau dan Keputusan Pembelian: Peran Mediasi Citra Perusahaan

Year: 2025

Type: article

Abstract: This study aims to test the effect of green marketing functions on corporate image. The research method used is purposive sampling to take samples by considering a criterion to be used as a sample. The test results found that there was a negative influence between green activities and corporate image. While the variables of green image and communication were proven to have a positive influence on corporate image.

Source: EKONOMIS Journal of Economics and Business

DOI: 10.33087/ekonomis.v9i1.1806

Author: Matius Fauzi Hilmi

Institution: Satya Wacana Christian University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4409402991

FWCI:

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