Work

Understanding and enhancing women’s loyalty in running events: a segmentation analysis based on brand perception

Year: 2025

Type: article

Study design: Observational Study

Source: Sport Business and Management An International Journal

DOI: 10.1108/sbm-08-2024-0094

Authors: Daniel Martínez-Cevallos, María Huertas González-Serrano, Alejandra Proaño-Grijalva

Institutions: Central University of Ecuador, Universitat de València, Universidad Internacional de La Rioja

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Gender equality, Reduced inequalities

Open Access status: closed

OpenAlex ID: W4409410687

FWCI: 1.809

Cites: 104

Cited by: 1

Related to: 10