Work

Predicting eWOM in a B2B International Trade Fair

Year: 2025

Type: article

Source: Business and Professional Communication Quarterly

DOI: 10.1177/23294906251327960

Authors: Skania Geldres-Weiss, Natalia Vila López, Inés Kuster-Boluda

Institutions: San Sebastián University, Universitat de València

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409415438

FWCI:

Cites: 55

Cited by:

Related to: 10