Work

Social Network and Mobile App Impact on Purchase Intention in Insurance – Case Study

Year: 2025

Type: conference-paper

Source: International Symposium INFOTEH-JAHORINA (INFOTEH)

DOI: 10.1109/infoteh64129.2025.10959260

Authors: Muhamed Hasić, Ajla Ćerimagić Hasibović

Institutions: University of Zagreb, Ekonomski fakultet - Zagreb, University of Sarajevo

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409426822

FWCI: 3.414

Cites: 18

Cited by: 1

Related to: 10