Work

System modeling and analysis of advertising campaigns to increase their effectiveness

Year: 2025

Type: conference-paper

Source: International Symposium INFOTEH-JAHORINA (INFOTEH)

DOI: 10.1109/infoteh64129.2025.10959212

Authors: Vladislav Kukartsev, Ksenia Degtyareva

Institution: Bauman Moscow State Technical University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409427597

FWCI: 62.26

Cites: 18

Cited by: 16

Related to: 10