Year: 2025
Type: article
Study design: Observational Study
Abstract: : The perfume industry is witnessing growing demand from consumers for long-lasting, convenient, and sustainable solutions that suit the fast-paced contemporary lifestyles. Conventional liquid-based fabric sprays and perfumes, although extremely popular, are beset with such significant disadvantages as staining, short-lived duration of fragrance, environmental issues owing to aerosol emission, and logistics inconvenience, particularly while traveling. Meeting these unserved needs, "Scent Seal" presents a new solid perfume stick for fabrics that is an environmentally friendly, spill-free, and long-lasting option. Market potential for Scent Seal is explored in this study by way of consumer behaviour, purchase drivers, fragrance selection and packaging expectations through a structured primary survey. The study, conducted on a sample of 50 intense users of perfume and fabric freshener products, proves that longevity (88%) and quality of fragrance (84%) are the two strong drivers of purchase. The most popular fragrances were citrus (32%) and floral (26%), with simple and travel pack formats being preferred over luxury or complicated ones. Notably, though roll-ons and fabric sprays are still the most popular formats, solid perfumes are also gaining ground, an indication of an openness to adopt new innovations that provide increased convenience and mobility. Nonetheless, the research also shows that there is still relatively low awareness and confidence in solid perfume products for fabrics, indicating a considerable market gap. Gap analysis identifies existing products within the fabric fragrance space as inadequately meeting consumers' main issues with staining, constant reapplication, environmental sustainability, and hassle of traveling with liquid products. Even with improved technology of encapsulation fragrance and increasing environmental issues, mass brands have not made mainstream, sustainable, solid fabric-specific fragrance products popular. Also, most of the existing solid perfumes are still formulated for direct skin use rather than fabric use, which fails to tap into the potential of serving a wider utility-oriented customer base. The absence of a universal, eco-friendly, and durable fabric perfume solution is a strategic point of entry for Scent Seal, according to this study.
Institution: Jain University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409429908