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AI-Driven Marketing Strategies for Electric Vehicles: Enhancing Consumer Engagement and Market Penetration

Year: 2025

Type: article

Abstract: The growing popularity of electric vehicles (EVs) has necessitated the development of innovative marketing strategies aimed at enhancing consumer awareness and engagement. In this context, the application of Artificial Intelligence (AI) is crucial for tailoring marketing initiatives, forecasting consumer behaviour, and refining promotional campaigns. This study explores AI-driven marketing strategies that enhance EV market penetration and consumer engagement. Important elements consist of machine learning techniques, data-focused advertising within the electric vehicle sector by reaching the appropriate audience with the correct message at the ideal moment.

Source: Journal of Information Systems Engineering & Management

DOI: 10.52783/jisem.v10i35s.5917

Author: Sneha M

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4409431896

FWCI: 1.844

Cites:

Cited by: 1

Related to: 10