Work

Customer Segmentation

Year: 2025

Type: article

Abstract: The project Customer Segmentation aims to develop a customer segmentation model using a machine learning techniques to analyze purchasing behavior and demographic information. By grouping customers based on similarities, the business can target each segment and increases profitability and customer satisfaction.

Source: International Journal of Innovative Research in Engineering & Multidisciplinary Physical Sciences

DOI: 10.37082/ijirmps.v13.i2.232353

Authors: Sakshi Balpande, Janvi Kolhe, Aparna Neware, Pramila Gharjale

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4409435399

FWCI:

Cites:

Cited by: 2

Related to: 10