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Promoting millet mainstreaming among Gen Z consumers – a vignette-based focus group study

Year: 2025

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-07-2024-7006

Authors: Rajani Suresh, Poulami Saha, Diya Annette Ryall

Institution: St. Aloysius (Deemed to Be University)

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W4409439944

FWCI:

Cites: 67

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Related to: 10