Work

Exploring Green Energy Adoption: A Comprehensive Study on India’s Sustainable Future Trends using Stimulus-Organism- Response Model

Year: 2025

Type: article

Abstract: This artifact examines the inhibitors and organizers of green energy technology in India, with an emphasis on consumers’ viewpoints on the transfer to renewable energy. The study aims to regulate the impression and connection of perceived trust, attitude, perceived usefulness, perceived environmental concern, and behavioural intention on consumers’ purchases of green energy. The study settles that poise in green energy suppliers, a favourable attitude toward environmental conservation, and apparent advantages such as prices and consequences are significant drivers of green energy. Moreover, the study emphasizes the prominence of demonstrative appeals and environmental signs in shaping sustainable consumption habits. These findings also provide useful recommendations for directors focused on green energy, such as building trust, accentuating the reimbursements of using clean technologies, and confirming the compatibility of marketing posts with consumer values, all of which are critical for the region’s broader approval of renewable energy.

Source: International Review of Management and Marketing

DOI: 10.32479/irmm.18590

Authors: Udit Chawla, Tanpat Kraiwanit, Rajesh Mohnot, Reyaansh Dugad

Institutions: University of Engineering & Management, Rangsit University, Ajman University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Affordable and clean energy, Climate action

Open Access status: gold

Estimated APC paid: $300