The Impact of Corporate Social Responsibility (CSR) Messaging in Advertising Media on Consumer Trust and Brand Loyalty: A Comparative Analysis Across Digital and Traditional Media Platforms
Year: 2025
Type: article
Study design: Observational Study
Abstract: This research investigates the effectiveness of Corporate Social Responsibility (CSR) messaging in advertising media and its impact on consumer trust and brand loyalty. Utilizing a mixed-methods approach, the study incorporates quantitative surveys with 300 consumers exposed to CSR advertisements across digital and traditional media, alongside qualitative content analysis of 100 CSR ads. Key findings reveal that CSR messaging significantly enhances consumer trust and brand loyalty, with digital media platforms proving more effective than traditional ones due to their interactive nature. The study offers recommendations for optimizing CSR communication, emphasizing authenticity and alignment with brand values.
Author: Upasana Khurana
Institution: Guru Gobind Singh Indraprastha University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409447914