Work

Unboxing Gender Differences Toward Impulsive Buying Tendency in Live‐Streaming Shopping

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Consumer Studies

DOI: 10.1111/ijcs.70055

Authors: Xi Luo, Jun‐Hwa Cheah, Xin‐Jean Lim

Institutions: Sunway University, University of East Anglia, Sohar University, Universiti Putra Malaysia, Sun Yat-sen University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409452560

FWCI: 14.36

Cites: 125

Cited by: 8

Related to: 10