Work

Beyond good intentions: why consumers choose social enterprise products

Year: 2025
Type: article
Study design: Observational Study
Authors: Zhen Yee Tan, Jeffrey S.S. Cheah
Language: English
Subfield: Marketing
Open Access status: closed
OpenAlex ID: W4409456891
FWCI: 14.48
Cites: 55
Cited by: 8
Related to: 10