Year: 2025
Type: article
Abstract: Brand positioning is a fundamental aspect of marketing that significantly influences consumer trust, particularly in startups striving to establish credibility in competitive markets. This research paper examines how strategic brand positioning affects consumer trust, using Crickbug Pvt Ltd as a case study. The study explores key branding elements such as identity, transparency, consistency, and customer-centric approaches that contribute to consumer confidence in emerging businesses. The findings offer valuable insights into the relationship between brand positioning and trust-building mechanisms, providing a framework for startups to enhance their market presence and credibility.
DOI: 10.55041/ijsrem44381
Authors: Sarthak Verma, Dr. Ashish Chandra
Institution: Amity University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4409464394