Work

Research on Brand Communication and Consumer Behavior of Pop-up Shops in the Context of Brand Semiotics

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Cultural Product & Design

DOI: 10.18555/kicpd.2024.79.004

Authors: Yue Dong, QingFeng Zhang

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409467432

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