Work

The Impact of Mukbang YouTubers' Human Brand Characteristics on Content Satisfaction and the Mediating Effect of Flow

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Cultural Product & Design

DOI: 10.18555/kicpd.2024.78.004

Author: Sang Jin Kim

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409467450

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