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Research on Visual Identity in Small-Scale Fashion Brand Strategies - Focusing on its Impact on Consumer Emotional Responses and Purchasing Behavior -

Year: 2024

Type: article

Source: Journal of Cultural Product & Design

DOI: 10.18555/kicpd.2024.79.025

Authors: LIN LIU, Je yon Jung

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409467740

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Related to: 10