Work

A Study on the Impact of Artistic Collaboration Attributes of Camping Products on Brand Image, Brand Loyalty, and Purchase Intention

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Cultural Product & Design

DOI: 10.18555/kicpd.2024.78.001

Authors: Yong Xin Yang, Jong Bin Park

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409467818

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